P2 Service

Audio Guide by Kosuke Nagata

In project 1 we considered how a souvenir, and gift giving, can represent a place and a social relationship. In its design we considered social context, history, and our own perspectives, to create a unique "memento" that gets at something more nuanced in our relationship to Jeju Island.

Transborder Immigrant Tool (TBT) by Electronic Disturbance Theater 2.0/b.a.n.g. lab

In project 2, we'll take our mementos, and construct a "service" around how they are to be experienced. Service Design refers to the holisitic offering of a business (or other service provider), including staff, space, and communications, that go into creating an experience. This concept is often represented with a "Front of the House" and "Back of the House" metaphor borrowed from theater – while we as an audience are seeing what's happening on the stage, there is an immense amount of complex and vibrant work happening behind the scenes that goes into the "performance". In this project we will create the "Back of the House" infrastructure with which we will present our souvenirs.

Dark Content by Eva and Franco Mattes

To do this, we will create two group outcomes: an audio guide based on our souvenirs (or something inspired by our souvenirs); and an exhibition showcasing our works. In both cases we will design the infrastructure around which they are accessed and received, as well as redesign our souvenirs as needed. We will split into two groups – one leading the audio guide development and one leading the exhibition. Everyone will create an audio piece, and display their souvenir, for the audio guide and the exhibit.

Unlearning Space

(salt)

Some things to keep in mind when approaching this project...

Learning Outcomes

Requirements

Individual deliverables:

Group deliverables:

Project

Project Kickoff: Thurs May 9
Discuss project brief

Step 1: Thurs May 17-19
Workshop with Yo-E Ryou at Unlearning Space (make sure to prepare mini-assignment from Yo-e!)
Finalize groups and define the following roles in each:

Audio Guide

Exhibition

Step 2: Due Thurs May 23
Service Blueprint + Proposals: In your groups define 2 concepts for your project (audio guide or exhibition). Your concepts can be more theoretical – such as an audio guide that requires physical movement to play, or an exhibition that only exists as audio. Or practical – an audio guide made as a series of flash drives with MP3s, or an exhibition that is easily mailed.

After you've defined your two concepts create a "Service Blueprint" for each. A Service Blueprint:

"is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey." – Nielsen Norman Group

In the process, consider the framing of a "service provider" and "customer" and if there are other configurations or terms you would like to apply to this relationship

Step 3: Due Thurs May 30
Rough Draft: Select a proposal and create a rough draft showcasing your ideas. This should include updates from all groups, clearly showcasing your ideas along with a plan to execute them.

Step 4: Due Thurs June 20
Launch audio guide and collect all materials for the exhibition at (salt)

Calendar

Week 1 - May 9
Project kickoff
Decide groups

Week 2 - May 17-19
Meet in Jeju!
Finish mini-assignment from Yo-e

Week 3 - May 23
Step 1 – Proposals

Week 4 - May 30
Step 2 – Rough Draft

Week 4 - June 6
No Class

Week 5 - June 13
Penultimate Critique

Week 6 - June 20
Final Presentations (launch audio guide and package exhibition)

Reading

References